about Pretty serious
PRETTY SERIOUS IS A GROWTH LAB FOR CLIMATE BRANDS TESTING WHAT ACTUALLY GETS PEOPLE TO NOTICE, CARE, CLICK, AND SHARE.
NEXA is a creative digital agency crafting impactful digital experiences through smart design, high-performance websites, and strong branding.
We go down the internet rabbit holes climate teams rarely have time for, find the growth tactics worth stealing, and test them on work that actually matters. From creators and social to paid ads and weird little growth experiments, we’re here to find what sticks.
Stories.
Systems.
Strategies.
We help mission-driven organizations communicate clearly, build practical AI systems, and create sustainable ways to grow.
GROWTH EXPERIMENTS
We find interesting ways your climate brand could grow, test them quickly, and keep the ones that actually work.
CREATOR CAMPAIGNS
We find creators who genuinely fit your mission, brief them, manage the campaign, and get good content out the other end.
CONTENT & SOCIAL
Strategy, concepts, posts and repeatable formats designed to make complicated climate stuff worth following.
UGC AT SCALE
A steady pipeline of creator-made videos without your team spending half its week finding, briefing and chasing creators.
PAID SOCIAL
We turn promising organic and creator content into paid experiments, then use the results to decide what gets another dollar.
Growth Strategy
We go down the rabbit holes your team doesn't have time for: competitors, creators, ads, platforms, trends and weird growth tactics worth stealing.
How we make
things
better
Technology should help humans, not replace them.
01 - Listen
Before we write a word or build a workflow, we ask annoying questions. The kind that help us understand your mission before suggesting solutions.
02 - Build
We write, simplify, automate and design. Whether it's a founder's voice, a website or an internal AI system, everything is built around your team, not the latest trend.
03 - Get out of the way
You shouldn't need us forever. We leave your team with the confidence and systems to keep going.
Showcasing
Our
W rk
From startups to growing businesses, we craft digital products and experiences that make an impact.
Frequently
Asked
Questions
Everything you might be wondering before working together.
Do you only work with climate organizations?
Can you help with research, reports and white papers?
Are you trying to replace our team with AI?
Do you build custom AI tools?
What if we don't have a technical team?
Why "Pretty Serious"?
Pretty
Serious
Takes
Opinions, experiments and observations from working with people doing important work.
Related blogs
